PAWS - PET SITTING APP
Overall Idea
Create a pet-sitting app which students on campus can volunteer to watch someone’s emotional support animal for a few hours while the owner is in class or out running errands.
Project Duration
September 2022 - November 2022
My Role
UX / UI Designer
Problem Discovery
Everyone has an animal that they love. Pets bring unimaginable emotional support values. However, not everyone can afford to own a pet or live close to their pet for a variety of reasons.
For college students, pets on campus are often have to stay in their rooms alone when their owners also go to class. On the other hand, there are many students who want to get play with the pets but don't have the opportunity.
Currently, there is no free service to help connect pet lovers and the pets. Therefore, Paws will be the key to making everything work together.
Goal
Systems Diagram
Industry Research Questions
Industry/Field Context
What kinds of gaps are left in the pet service industry, where are the needs meeting the services?
How does a college business owner differentiate from another business owner?
What kinds of businesses or programs already exist that are similar to ours?
Criteria for censoring pets (vaccinations, friendliness, harmlessness, ...)
How does a college business owner differentiate from another business owner?
What kinds of businesses or programs already exist that are similar to ours?
Criteria for censoring pets (vaccinations, friendliness, harmlessness, ...)
Business/economic news
How can we make safety a priority throughout the entire process?
How does the history of the college play a role in determining what kinds of businesses and programs are viable on campus?
How can social media be a tool to help or hurt businesses? What are the consequences of having a social media presence for our business?
What is the most effective way to promote our app?
How does the history of the college play a role in determining what kinds of businesses and programs are viable on campus?
How can social media be a tool to help or hurt businesses? What are the consequences of having a social media presence for our business?
What is the most effective way to promote our app?
Secondary Research
Issue 1: Take time locating a person to look after the pet
It is not always possible for owners to be with their pets. When you need someone to look after and care for your pet, it takes a lot of time to find a right person for help.
Issue 2: Pet sitting services cost money
Pet sitting services are expensive, and college students will not have enough money to pay for it.
User Interview
The Questions
What kind of pets do you have? If not, do you like to play with pets?
How many time you usually spend with your pet per day?
How often do you have to leave your pet alone?
How do you feel leaving your pet alone?
What do you usually do when you need someone to look after your pet?
Do you feel safe to let other college students watch your pet?
How many time you usually spend with your pet per day?
How often do you have to leave your pet alone?
How do you feel leaving your pet alone?
What do you usually do when you need someone to look after your pet?
Do you feel safe to let other college students watch your pet?
Insights & Analysis
There are never as many individuals who can actually play with a pet as there are people who want to.
Students in college prefer cost-saving or free options. Pet owners prioritize asking friends or family to look after their animals when needed to save money.
Students in college prefer cost-saving or free options. Pet owners prioritize asking friends or family to look after their animals when needed to save money.
User Journey
Wireframing
Style Guide
Color Palatte
The main color of the website is green. Green is associated with a friendly and youthful vibe, which is exactly what we want to convey to the users.
Typography
Logo
App Interface
